Case Studies Menu Bumper nut >> - Design for manufacturing - Innovative use of materials - Dev. of an established product - Competition - Spin-off consequences - Continuous development - Web links Air muscle >> - Source of product idea - World-wide recognition - Design development - Finance - Innovation Process - Low volume manufacture - Web links Mono bug clamp >> - Finding a product - Thorough design development - Design & manufacture integrated - Manufacturing process - Automation - Potential for further products - Web links Remarkable pencil >> - Environmentally friendly - Materials science - Refining manufacturing - Efficient production - Sales & marketing - Importance of aesthetics - Web links Ozone toothbrush >> - 3D models & drawing - Research to prove design - Thorough design development - Branding - Web links

Designing through 3D models and drawing

Innovative use of materials

Sharing ideas

As soon as he had his model Jonathan shared the idea with an old friend - a dentist who, because he was enthusiastic about the idea suggested some improvements. Another, better model was made, by cannibalising an old toothbrush.

   The dentist's first response, by fax.

   Cannibalised old toothbrush model.

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