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| Ozone toothbrush - Ozonex | |
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Research to prove the design Development of an established product Jonathan asked another old contact, a dental researcher at a leading London hospital, to carry out some tests to prove the possible benefits of the new design. He knew that if he was to base his product on claims for improved hygiene, he would need scientific evidence to back it up. This would also give the product credibility without the need for a big advertising budget. Jonathan says how difficult it is to share ideas at an early stage in a design because there is always a risk of the ideas being stolen. So he took out a patent (G) on the basic principles of the design very early on, which gave two years' protection while it was being approved (known as 'patent pending'). This needed a lawyer to make sure that the important aspects of the idea were protected. He also registered the intended name of the toothbrush as a trademark so no one else could use it. 'A high volume product needs high protection' Jonathan Savitt Jonathan was an expert in the dental field and knew just what he wanted his product to achieve. Normally, a company will draw up a list of requirements to check design ideas against. This is called a 'performance specification'. |
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