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* * a campaign for walking the way to health

Eleanor Ridsdale

Eleanor Ridsdale
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Research Associate:
Eleanor Ridsdale / RCA Communication Art and Design

Research partner:
British Heart Foundation

Year of completion: 2001

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introduction

A communication project which investigates how the graphic design of posters and maps can encourage those social groups most at risk from heart disease - such as older people, low income families and certain ethnic communities - to join local walking groups and exercise regularly. Can graphic communication change patterns of behaviour by acting as a spur to 'walking the way to health'?

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