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* * improving visual pack information for older consumers

Frank Philippin

Frank Philippin
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Research Associate:
Frank Philippin / RCA Communication Art and Design

Research partner:
Packaging Solutions Advice Group

Year of completion: 2000

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introduction

A project which explores the relationship between mandatory (legally required) and marketing (brand sales) information on packs, with the aim to devise a strategy to make packs easier to use for older consumers requiring information about ingredients, product instructions, dosage etc. Should information design take precedence over brand imagery on supermarket packaging?

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