The British Heart Foundation (BHF) is a charity which plays a leading role in the fight against heart and circulatory disease, the UK's biggest killer. It promotes lifestyle choices to aid better health as well as publishing a large selection of literature on the rehabilitation and avoidance of heart related illness. The BHF is also involved in research into causes, preventions, diagnosis and treatment of heart disease. It provides help and support to heart patients and their families through rehabilitation programmes and support groups. It is also involved in the promotion and training of the public and health workers in emergency life support skills and provides life saving equipment to hospitals and health providers.

As a major force in the battle to reduce heart disease in the UK, the BHF is championing a new joint initiative with the Countryside Agency called 'Walking The Way To Health' aimed at getting people at risk from heart disease to take regular walking exercise. A new pedometer was viewed as a key product to aid people in monitoring their walking progress and their health.