projects

brief 1
1/ Look at one Paracetamol pack and at one Coca Cola can. Separate the mandatory information (find out what that is) from all the optional marketing 'information' (such as branding, logos, additional info, images, etc).
2/ Compare the two kinds of information given on a pack in terms of style, visual impact, the space they take up on the pack, etc.
3/ Redesign the Coca Cola can and the Paracetamol pack applying the visual style of mandatoryinformation to the optional 'information' and vice versa.

brief 2
1/ Document different warning icons/pictograms that can be found on packaging and compare them with each other in terms of clarity. Get various people's reactions (younger, older, men, women, British and non-British).
2/ Choose three of those warnings/icons, and compare how the design differs from each other on 10 different packs of different brands/supermarkets.
3/ Analysing the above, come up with the ultimate solution/icon/pictogram for that type of warning.

brief 3
1/ Document different types of 1 pint milk containers.
2/ Design a 1 pint milk container for the following groups of people:
a) a mother b) your grandparents c) a supermodel d) a body builder e) a child f) Stevie Wonder.

brief 4
1/ How are the products laid out in supermarkets? Document and analyse in terms of allocation. of product categories, reading information and physically accessing packs on the shelf.
2/ Based on the above, create a map/guide for the following people:
a) a mother b) your grandparents c) a supermodel d) a body builder e) a child f) Stevie Wonder.