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The BAA airport wayfinding study concluded that adding more and
more directional signs to the terminal environment becomes counter-productive
after a time. It identified a number of essential architectural
requirements that can contribute to the ability of people to find
their way instinctively through the airport process:
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the need for all entrances to be marked in a special, recognisable
and consistent way that conveys a sense of welcome;
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the need for the internal layout upon entrance to orient
visitors by immediately communicating itself in a way that
makes the visitor confident of their direction within the
space;
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the needs for a consistent and heightened design language
to prepare travellers for the key processing points (check-in,
security and customs etc);
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the need for environmental triggers to tell passengers that
a distinct threshhold has been crossed from one stage of the
airport process to the next;
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the need for the treatment of space at any wayfinding decision
point to visually present competing options in a way that
reflects their relative significance
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the need for all exits from the airport environment to convey
a reassuring sense of completion.
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While these are necessarily functional, the overall title of the
study - ‘Process to Pleasure’ - reflected the aspiration
that the processing of people and baggage in become terminals should
become less bureaucratic and stressful, and more pleasurable and
intuitive.
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Applying elements of a ‘sensory landscape’ to Heathrow
walkways: airports need to avoid an over-reliance on signs |
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