RED health ageing democracy Energy citizenship transformation design
RED is a 'do tank' that develops new thinking and practice on social and economic problems through design-led innovation.

We are an interdisciplinary team of designers, policy analysts and social scientists who collaborate with a network of world-leading experts to address complex social and economic problems.

We start by looking through the eyes of the end users of public services. We bring frontline workers, service providers and experts together to design, prototype and implement new types of public services.

In the last 5 years, RED has run projects focusing on preventing ill health, managing chronic disease, reducing carbon emissions from our homes, strengthening citizenship, reducing re-offending by prisoners, and improving learning at school.

We work with government departments, Local Authorities, frontline providers, the voluntary sector and private companies.

RED Team

Hilary Cottam- Director of RED
Previous projects include new preventative health care services, a radical re-think of the prison system and a new approach to designing schools. Prior to forming RED she set up two companies and worked for the World Bank in Washington D.C. In 2006 Hilary was voted a Davos Young Global Leader and in 2005 UK Designer of the Year.
www.hilarycottam.com


Colin Burns - Design Associate
Colin is an independent innovation consultant working within the Public Sector. He was formerly Managing Director of IDEO London. During his 15 years at IDEO he worked on a wide range of multi-mediated product and service design projects for clients including the BBC, British Airways, British Telecom, Egg, Hewlett-Packard, Procter & Gamble, Prada and Vodafone. He is visiting Professor at Duncan of Jordanstone College of Art in Dundee.

Charles Leadbeater - Policy Associate
Charles is an independent writer, speaker and adviser on innovation, entrepreneurship and the knowledge economy. Charles has been an adviser to the Downing St Policy Unit, and is a Senior Research Associate with the independent think-tank Demos. He also works closely with the international design company IDEO, advising companies on creating cultures and strategies for innovation.
www.charlesleadbeater.net

Matthew Horne - Head of RED
Matthew leads RED projects and manages the RED team. He has worked as a strategist within government and as a senior researcher at Demos, the independent think tank. Previous work includes re-designing schools, prisons and learning environments; developing leadership in the Police & higher education; and creating services to support parents and families.

Jennie Winhall - Senior Design Strategist
Jennie leads the RED design team. She has worked for design consultancies in Britain and India, and for in-house design departments in Australia and France. Her work has won awards from the D&AD, the RSA, Germany's Red Dot and the Australian Design Association. As a founding member of the RED team Jennie has been leading on developing a design methodology for addressing public services: Transformation Design.

Chris Vanstone -
Consultant Design Strategist

Chris is an independant design strategist specialising in user research and co-design. A founding member of RED he focuses on on-the-ground project work. Previous work includes developing products for clients including Kodak, Diageo and Gillette. For the Design Council he developed the Methodsbank, an open source resource of design methods. His conceptual work with Human Beans has been exhibitied at the Design Museum and theV&A in London and MOMA, New York.
www.chrisvanstone.com

Jude Codner -
Assistant to Director and Project Producer

Jude has a BSc in Environmental Science from Murdoch University, Australia. After working her graduate year as an environmental consultant with PPK Environment & Infrastructure Ltd, Jude spent 18 months travelling through north-Western Australia and Southern Africa. She joined RED as a founding member in March 2004 and provides all-round support to Hilary and the team.