The National Concumer Council's latest idea in the consumer cause:
a recycling lottery.....

In Norway, a recycling lottery has more than doubled the number of people recycling drink cartons from just 30 per cent to 70 per cent of the population.

All you do is squash your carton, write your name and number on it and pop it into the recycling bin for entry into the prize draw. Or we could use the idea to help tackle Britain's battery mountain. Batteries are toxic and leach chemicals when thrown away, but at present we only recycle one in every twenty five batteries we use.

It was estimated in the research that consumers face up to 500 different pieces of advice on what they should do to be greener. So, instead of the usual penalties and finger-waving, perhaps it is time to engage people in a positive way!

CATEGORY: SUSTAINABILITY