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A Whole New Mind
October 31, 2005, Jennie Winhall

Saw this book referenced by Tom Peters (in his new 'essentials' book on design). We're biased, of course, but it might be a good read ... It's called 'A Whole New Mind' and here's an excerpt:
"The last few decades have belonged to a certain kind of person with a certain kind of mind - computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind - creators and empathizers, pattern recognizers and meaning makers. These people - artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers - will now reap society's richest rewards and share its greatest joys."
More on Dan Pink's site

CATEGORY: INTERESTING READING

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