The Design Council's Director of Design and Innovation, Richard Eisermann, speaks out against brand pollution on British motorways - see the BBC for the article.

This made me think perhaps we could have designated quiet streets / suburbs / towns - like the quiet carriages on our trains - where signage, particularly advertising material, is kept to a bare minimum? Or maybe advertising for things like MacDonalds on motorways should be communicated to potential customers via a signaling device in all cars - if you're looking for a burger you turn it on and it pings you when there's an appropriate outlet up ahead. If you're not in the market you turn it off or switch it to a healthier frequency for alternative purveyors. Just some thoughts.

CATEGORY: MISCELLANEOUS