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Shoot the Focus Group
December 1, 2005, Chris Vanstone

Yahoo does co-design, Huggies are mounting cameras on consumers glasses to watch how people really change nappies and Pepsi are using instant messenger to do their research. This article from Business Week sets out some innovative ways marketing is trying to get inside the consumers head. Thanks to Martin Bontoft for pointing it out.

CATEGORY: DESIGN METHODS

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