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The key to creativity
January 31, 2006, Nick Morton

Is "A healthy disrespect for the impossible" combined with the virtues of constraints the key to creativity, as espoused by Marissa Meyer from Google in a recent discussion at the World Economic Forum in Davos? Or would you side with Ideo's Tim Brown, who suggested that creativity is spurred by approaching problems with a beginner's mindset, and by exploring ideas through the use of rapid prototyping?
See Fast Company's weblog for the background.

CATEGORY: MISCELLANEOUS

Nico Macdonald, February 2, 2006

See also Bruce Nussbaum's very good report in BusinessWeek 'In Davos, CEOs Get Creative' January 31, 2006. Intriguingly, he describes how "succeeding workshops, CEOs were asked to develop their own open-sourced innovation by diversifying the people in their organizations, globalizing their R&D and creative teams, and simply changing the framework of the problems with which they are dealing". http://www.businessweek.com/innovate/content/jan2006/id20060130_353096.htm [Paid sub may be required.]

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