New Fast Company article on SPARC. One of the examples featured in our Transformation Design paper. Thanks to Nico Macdonald for pointing it out.

''The Mayo Clinic's new SPARC lab is driving experimentation at the frontier of health care. How? By getting physicians to think more like designers... Mayo is wrestling with the same issues that designers routinely tackle: In an increasingly competitive field, how do you differentiate yourself? How do you generate fresh ideas and implement them in a timely fashion? And how do you make sure those ideas actually benefit customers?... [The acronym] stands for "see, plan, act, refine, and communicate," is meant to remind participants of the design-oriented methodology so they'll continue to employ it when they return to their departments.'

CATEGORY: TRANSFORMATION DESIGN