Package design for the elderly
May 15, 2006, Alexandra Sonsino
May 15, 2006, Alexandra Sonsino
This is a very funny description of Tetra pak's attitude towards their packaging and the elderly.
"When designing a new package for elderly people, you need to think along these lines: clear colours, good contrast, simplicity and no unnecessary frills. If you succeed, your designs will appeal to a large and growing target group."
"By fully understanding how the target group sees the world around them, you can then use good design and graphics to compensate for the deteriorating functions of the older consumer’s body"
: )
CATEGORY: AGEING
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