Toys for the elderly
May 11, 2006, Alexandra Sonsino
May 11, 2006, Alexandra Sonsino
I love hearing about how some problems are addressed in Japan. This BBC article talks about the market for toys for the elderly that is now booming in Japan. From a doll that appeals primarily to women over 60 to a previously mentioned adult version of Nintendo games, I find this fascinating that unlike some western toy companies who might want to stick to a younger market that's already suffering what is called "age compression" , the japanese are trying to expand their market, rapidly recognizing the trend.
CATEGORY: AGEING
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