Warm Words: How are we telling the climate story and can we tell it better?
August 18, 2006, Jude
August 18, 2006, Jude
by Gill Ereaut and Nat Segnit
The Institute for Public Policy Research publishes research on climate change. The report suggests that communications from government and green groups should treat climate-friendly activity as a brand that can be sold, making it feel natural to the large numbers of people who are currently unengaged with the problem.
CATEGORY: ENERGY PROJECT
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