Has service design gone to far? During a recent visit to the US, RED was struck by the phenomenon of hyper service.

Has service design gone to far? During a recent visit to the US, RED was struck by the phenomenon of hyper service.

Companies trying to serve you too much - trying to support you too much - trying to help you too much. Services you don't need, don't ask for, and don't want, dressed up as the most aspirational and desirable high-end customer experience.

The best example of this, was the man paid to spray sunbathers at a swimming pool with spring water from the Alps. Or what about the patio umbrella with built in air conditioning. Surely this is too much service? Have you got examples or is RED becoming an old fogie?

CATEGORY: SERVICES