Designing new public services presentation
I've had lots of requests from people who heard me speak at conferences in the US recently for a copy of my slides. The presentation sets out why we need a new generation of public services and a new(design-led) method of creating them. I talked about our two healthcare projects, designing for behaviour change and transformation design. Click here for a pdf of the presentation and a (very) rough transcript.
A better diagram for design
Innovation V Design
Also from Business Week Bruce Nussbaum continues the debate about the future of design.
Shoot the Focus Group
Yahoo does co-design, Huggies are mounting cameras on consumers glasses to watch how people really change nappies and Pepsi are using instant messenger to do their research. This article from Business Week sets out some innovative ways marketing is trying to get inside the consumers head. Thanks to Martin Bontoft for pointing it out.
Just trying this out for size - comments....?
To design is to give shape, structure and form to an idea. Everybody designs in their everyday lives, whether they do so consciously or not.
Professional designers are trained to shape ideas in such a way that they become useful, usable and desirable to the people who will eventually make use of them. (A piece of communication must be informative, legible and visually compelling. A commercial product must perform its given function, be easy to use and be attractive to the consumer.)
Brainstorming banned in Ireland
Under a new ruling only thought-showers will be permitted.
In May RED will be hosting a 'charette' (co-sponsored by the London Climate Change Agency and the London Energy Partnership) in the lead up to our 'pink' project on energy efficiency. The question that I am now faced with on a nearly daily basis is - what the $%*& is a charette???.....
The term 'charette' evolved from a pre-1900 exercise at the Ecole des Beaux Arts in France. Architectural students were given a design problem to solve within an allotted time. When that time was up, the students would rush their drawings from the studio to the Ecole in a cart called a charrette. Students often jumped in the cart to finish drawings on the way. The term evolved to refer to the intense design exercise itself. Today it refers to a creative process akin to visual brainstorming that is used by design professionals to develop solutions to a design problem within a limited timeframe. (Thanks to Carnegie Mellon University library website for such a fabulous definition.)